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AI-Powered Virtual Design Platform for a Leading Tiles & Lifestyle Solutions Brand

DGTL partnered with a premium tiles brand in India to develop an AI-powered 3D bathroom design platform. Users can customize layouts, visualize in 360° 3D, and get real-time cost estimates.

Overview

DGTL partnered with a leading premium tiles and lifestyle solutions brand to develop an intuitive and interactive AI-powered platform that empowers users to design their own bathrooms with ease. The platform enables users to visualize and customize their bathroom in 3D, select and place various amenities, and receive a final design along with a cost estimate.

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Project Objective

The objective was to create an innovative digital experience where users could design their bathrooms by selecting dimensions, placing fixtures, and visualizing real-time designs with accurate scaling. Additionally, users could experience real-time water pressure effects for showers, explore purchase options, and obtain dealer information seamlessly.

Challenges

  • Lack of an interactive and user-friendly bathroom design platform.

  • Difficulty in visualizing real-time product placements and layout.

  • Need for accurate cost estimation based on user-selected amenities.

  • Absence of a seamless purchase and dealer location process.

  • No easy way to share and collaborate on designs

The Solution

DGTL developed an AI-powered interactive platform that allows users to create and personalize bathroom designs effortlessly. The platform offers:

  • 3D Bathroom Visualization: Users can design and visualize their bathrooms in 360° with real-time dimension scaling.

  • Drag-and-Drop Functionality: Allows easy placement of various amenities.

  • AI-Generated Design Trends: Provides smart suggestions based on the latest industry trends.

  • Real-Time Cost Estimation: Generates an accurate pricing estimate based on selected products.

  • Live Water Flow Simulation: Users can experience different shower water pressures before making a selection.

  • Seamless Purchase Integration: Offers purchasing options via Amazon or nearest dealers.

  • Easy Sharing & Collaboration: Users can share designs with family and friends via WhatsApp and collaborate on ideas.

Results & Benefits

  • Enhanced User Experience: Intuitive UI/UX design made the process simple and engaging.

  • Increased Engagement: The AI-driven platform encouraged more customer interaction and exploration.

  • Higher Conversion Rates: Seamless integration of purchasing options improved lead conversion.

  • Real-Time Personalization: Users could experiment with various designs and instantly see the results.

  • Dealer & Retailer Integration: Enabled users to find the nearest authorized dealers effortlessly.

Conclusion

By leveraging AI and interactive 3D technology, DGTL successfully transformed the bathroom design experience for a leading tiles and lifestyle solutions brand. The platform not only streamlined the design and purchasing process but also enhanced customer engagement, making it a go-to tool for homeowners, designers, and architects.

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